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'Walking Windows', New Look

Client: New Look
Location: Nationwide

Public Stunned as Mannequins Spring to Life

Having been commissioned by Odd, Lavish stunned Britain's public with New Look's most successful campaign to date. Audiences were astonished as mannequins sprang to life in this
amazing theatrical Walking Windows PR stunt. Creative adaptations to costume, exaggerated hair and make-up, and the playful use of props enhanced the series of highly theatrical tableaux vivants, and lent a fun, modern touch to these living, breathing story-boards.

Held at 40 locations nationwide, including Dublin, London's Oxford Street, Manchester, Blue Water, Leeds and Birmingham, this campaign heralded record sales across the country.

 
 
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